You will need a content ideas generator if you are a small business owner trying to increase your online footprint.
When I say generator, I do not mean an AI content creator or something like that.
What I have in mind is very simple, it will not take any more time than you would normally spend on social media (hopefully), but it will help you never run out of ideas.
Here is a quick rundown of what I will be talking about:
? LinkedIn is an excellent idea pool, but you should dig deeper than just your feed.
? Twitter can be even better if you disregard all the toxic posts and comments
? Read top-performing blogs in your industry for more ideas.
Ok, now that you understand what I will cover, let us start digging the trenches.
Scroll LinkedIn and Check Comments for Social Media Content Ideas
If you are anything like me, you spend a decent amount of time scrolling through LinkedIn daily.
For me, it is a way to procrastinate, but productively, if such a thing exists.
However, I try to not let my scrolling time go to waste, so I note what I read and save it into a simple application.
Here is the breakdown:
- Scroll through your LinkedIn feed for content ideas.
- Check the comments! The comments can be a substantial source of inspiration.
- Write down what people say, their troubles, or some random thoughts you find interesting.
I would say, you can easily find five to ten ideas from less than an hour of scrolling.
Of course, that depends if you are following the right people.
In case your feed is filled with random stuff you don’t care about, it’s time to fix it by following the right people.
Twitter Can Be an Excellent Content Ideas Generator
You can do the same thing with Twitter to create a content ideas generator.
Scroll through the feed or even search for successful creator profiles in your industry.
Read through the comments and write down anything that seems like you might build an idea around it.
Sometimes, a small and straightforward tweet is all you need to start the machine gears in your brain and think of an excellent content idea.
And that’s the thing.
You should not use a content ideas generator in an app form.
Those are ineffective and don’t give you a chance for differentiation.
Because guess what?
Other business owners using the same app get the same ideas.
So, you should create a pool of ideas you can return to anytime you want to create content.
Read Other High Performing Blogs in Your Industry for Blogging Content Ideas
Maintaining and creating blog content can take a big chunk of time.
I would recommend you find someone else to write blog content for you. But, hey, I get it if you want to do it yourself.
Anyway, you should read successful blogs from your industry leaders and competitors to create content ideas.
Sometimes a single blog post can push you in two or three new directions, and you might end up with multiple content ideas.
Use Older Content as a Content Ideas Generator
And finally, this is the 0.1 way to never run out of content ideas.
Keep your older content, everything from blog posts to social media content, in an accessible file.
Or even better, keep the ideas from each post somewhere you can easily access them.
If you look at your six-month-old content, you might find new ways to approach it, some posts might deserve a second version, and some ideas you can reinvent completely.
When you are constantly reading and creating new content, after six months, your head is full of new knowledge and ideas.
Naturally, if you look at your older content, you will be brimming with new ideas.
You Are Writing it All Down, What Now?
If you want to create an effective content ideas generator, you need a simple workflow to turn your thoughts into actual posts.
Here is how I do it.
- Take one hour each week and create a small outline for each rough idea.
- You can do as many as possible in an hour, but you should not spend too much time on each outline.
- Then take another hour and turn each of the outlines into a social media post or a simple blog post you will fill in later.
And there you have it, your content ideas generator.
If you follow this recipe, you will have a file or a notebook brimming with ideas, but you will also have a file with already worked-out thoughts.
When you need to write, you can pick one of the outlines, and you do not have to start from scratch.
Because, for most business owners, starting from scratch is the problem, it is easy to keep it up once you get going.
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