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How (And Why) to Hire a Freelance Content Writer for Your Insurance Restoration Business

Freelance content writers increase website traffic and leads, and help grow your business.

But how do you find them? Or more importantly, how do you find the one perfect for your restoration business?

I will give you the answers to both of your questions, but first the takeaways:

  • How a freelance content writer can help your business grow.
  • Freelance writers versus in-house, which is better for you.
  • Where to find content writers.
  • Which questions to ask freelance content writers before hiring them.

Ready? Excellent!

Let us dive into the thick of it.

Why Hire a Content Writer for Your Insurance Restoration Business

You should hire a content writer for your insurance restoration business if you want more traffic on your website, want to increase leads, and want to improve your social media presence.

It doesn’t matter if you are a roofer, mitigation specialist, estimator, another contractor, attorney, or a public adjuster, today, you can easily find clients online.

In a study conducted by Semrush in 2021, they found that companies who blog produced 67% more leads.

How does that work?

Here is a simple analogy.

Think of your website as a house or a company building. Your homepage is the entrance door and the basic website content structure is the landscape.

Blog posts would then be windows allowing your customers to see what your business is about and understand what you can do for them.

The time when you could simply approach a client on the street or networking event is past. Clients today will do much more research before making a decision, especially when it comes to roof restoration.

So, when you hire a content writer, you are investing in your online presence and ensuring your business keeps up with the digital trends.

Freelance Content Writers or In-house Writers in the Insurance Restoration Industry?

Hiring a freelance content writer can help you save money by not having to hire an in-house employee. But freelance writers bring many more benefits, here are some of the most important:

? Freelance content writers are usually more than only writers.

It takes more than just writing skills to succeed or even to become self-sufficient as a writer. Freelance writers have these skills, or at the very least, an understanding of them, which changes how they approach writing.

Ante Cortoloman Blog Quote

? You acquire a broader perspective.

Even freelance writers who focus on one industry have a different perspective of that industry than an in-house writer. This is because they worked with multiple businesses and learned to look at content from various angles.

It is the same with writers who do not have a niche or have multiple. They can draw excellent connections from their vast pool of knowledge and experience.

? You receive a fresh pair of eyes.

Companies often get stuck in a situation where they keep hitting their head on the same wall with the same tools and hope something will change. 

If you hire somebody new to your company or industry, you can receive a completely objective point of view and maybe change your course of action.

? You save money

At first look, it might seem you are paying more, because most freelance writers charge more per hour than what you might pay an employee. But keep in mind that you are not paying their benefits, insurance, or vacation days.

Freelancers have to cover their vacation days on their own, so our hourly rates are often higher. However, you can’t hire an in-house writer for just a few weekly posts, this is where the money-saving part comes into play.

How to Hire a Content Writer for Blogs And Other Content

The best place to find a content writer is online. Many platforms help you find the perfect writer for your needs. Some platforms provide a list of writers, while others allow you to search for the right person.

I believe your first stop should be social media. 

High-quality content writers are busting their behind to post valuable content on platforms like Twitter and LinkedIn.

If you look at their accounts, you will quickly notice their writing quality, industry expertise, and everything in between.

Most freelance content writers also have a link to their content writing portfolio on their social media profiles which makes it easy for you to check their previous work.

If searching for writers on social media is too much work for you, you could post a job ad on LinkedIn and ProBlogger job boards, or freelancing sites like Upwork and Guru.

There is also an option to look for agencies instead of one-person-rockstars. However, if you are looking for content only, one freelancer is usually enough.

Hire an agency when you need your whole digital marketing done because that is a different ball game.

How to Check a Content Writer’s Skills and Expertise Before Hiring Them

There are a few questions that you should ask a freelance content writer before hiring them. This section will outline how to find the best freelance content writer for your restoration company.

What is their industry experience? 

The first thing to do is to ask what their experience is with the type of content that you need. In your case, you need someone who knows the insurance restoration industry.

Your ideal writer can present a client’s pain points and solve them in a blog post or social media content to create a trusting relationship with your audience.

This is not to say a content writer without specific industry knowledge cannot be useful, but they will certainly have a deeper understanding of your business and customer needs.

What is the content writer’s creative process?

Next, it would be good to know what their processes are for completing projects. You want to make sure that they will be able to meet your deadlines and requirements as well as your expectations for quality and style.

Also, their creative workflow is key to idea generation and content quality. 

More importantly, you will find out if they have a process in place, and if they don’t, you can suggest they work on it. A well-optimized content idea-generating process will save you (and them) a ton of time.

Are you comfortable with using an AI generator?

You have probably heard many content writers and marketers say that AI generators are inadequate and that Google flags AI content.

However, whether they like it or not, AI generators are the future.

The thing is content generators (even the more expensive ones) are still far from able to generate useful and sensible content on their own.

This is where a freelance content writer comes in.

But you need one who knows how to use the software to gain a market advantage and scoop all the website traffic.

What is your rate?

Age-old question every business owner wants to know. How much does it cost to hire a content writer?

I am all for transparency, so when you have a discovery call with me, I will explain everything that goes into my rate.

You could ask me to state it here, and I would, but the problem is that my rate is not fixed.

What does your project include?

Do I have to search for keywords myself?

How much research do I have to do?

Etc., etc.


Freelance content writers can help you grow your online presence and your business. The content we write creates a meaningful relationship with your audience and increases leads.

In essence, there is no reason not to hire a freelance content writer.

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