Today, social media is possibly the most important marketing tool for roofers.
Take any platform as an example. Instagram, Facebook, Twitter, LinkedIn, etc., they are all inexpensive and effective ways to communicate with your potential customers.
Also, marketing strategies with a significant return on investment are those that you tailor to your customer’s needs and paint points.
And where better can you listen to their needs than on social media?
But social media platforms are much more than just research and communication tools.
You can use them to show your roofing expertise, share knowledge, and make yourself a leading expert in the field.
On top of all that, you get a chance to talk to potential customers directly, significantly increasing your chances of generating leads.
Social media marketing is a powerful way to promote roofing products and services, and build brand awareness.
You can also use social media platforms to drive traffic to your roofing website.
It can be an amazing customer service strategy as well because you can answer and solve questions the spot.
And, I mean, c’mon, it’s 2023, social media marketing is an important part of any business’s marketing strategy today.
The most effective social media platform for roofers will be any platform that can fit your business strategy and budget.
Ideally, use all of them, use LinkedIn, Twitter (maybe not Twitter right now), Instagram, Pinterest, TikTok, even Reddit.
The more platforms you can use effectively, the more you are putting your business out there and increasing your chances for reaching customers.
However, effectively is the keyword here.
Let me give you a personal example.
I am a one-person-ship, there is no way in hell I can manage LinkedIn, Twitter, Instagram, and keep a blog running.
I have to prioritize client work and then fill in the gaps with my outreach strategy.
So, instead of spreading myself like too little butter on too much bread, I focused on what can bring me the most benefit for my time.
I am a writer, therefore I left Instagram and design in the shadows and focused on LinkedIn and blogging.
You can do something similar.
If you have the budget, go for it. Hire a content creator freelancer or an agency and create a full marketing strategy that will push your roofing business to the next level.
However, if you are more like me, running a smaller business or mainly just yourself, you will need to focus on what you can do, what your budget can handle, and what will bring you the most benefit.
Take my LinkedIn marketing service for roofers as an example.
By focusing on only one platform, you can achieve significant results.
LinkedIn is a popular social media site where professionals connect with other professionals.
It is also a great way to market your roofing company to commercial property owners.
Here are three reasons why LinkedIn is the best place to reach commercial roofing clients;
You can find property management companies and their owners or CEOs on LinkedIn
You can join property ownership and management groups.
By creating content on LinkedIn you can target commercial property owners and managers and engage with them.
LinkedIn in an amazing tool to connect with other businesses.
With a simple tool like the sales navigator that comes with LinkedIn Premium, you can find thousands of property owners that might one day become your customers.
You can also join roofing groups and connect with other roofers to be up to date to the industry trends.
Plus, you never know when another roofing company might be passing on a job or two because they are too busy.
Today, networking is everything. And LinkedIn is the best platform to connect with other professionals.
Ask a thousand customers, what do you think they will say is the most important characteristic of a great roofing company? Other than expertise, of course.
For some reason, even though we are living in a time when you can visually communicate with someone on the other side of the globe, contractors are still bad at answering phone calls.
You can beat your competition any day by simply being available to your customers.
And what better way is there to do that than through social media?
All you need is point them to reach out to you on Instagram, Facebook, Twitter, or whatever your choice is, and communicate with them.
But at the same time, you are also driving them closer to your content and your brand.
With every message you handle as quickly as possible, you are improving your social presence.
So use social media to grow your brand and then use it as a customer service platform.
You will find true growth if you can do both.
The best time of the day to post on social media is when your audience is most active.
Post early in the morning if that is when they are scrolling their feeds, or post in the evening if that is when you have the most engagement and reach.
The key to knowing when to post does not lie in a book or a social media marketing course.
It lies in trial and error.
Start by picking a time that makes sense.
If you target a nine to five audience, it makes sense they will be online before work, during a lunch break, and after work.
So, you can post before nine, around twelve, or after five.
Pick one and stick to it for a while.
Change it if you are not happy with the results.
Naturally, there are more factors at play whether your posts will earn engagement, but even if you post lousy content, it should get some reach before it gets sent to the dark abyss of forgotten content.
But that’s a story for another post, or possibly a sign that you shouldn’t write social media content for your business.