Roofers are a specialized trade with a limited number of customers. 

So, why would you bother with online marketing for roofers?

Nine out of ten Americans are online nowadays. And more than half of potential roofing customers make a thorough online search before making a purchase.

You should care about digital marketing because you want potential clients to notice your roofing business. 

If you want growth that is.

You should ensure that your business is seen online by people who might need your services.

In this blog post, you will learn more about the best approach to online marketing for roofers.

But first, here are the takeaways:

👉 How does digital marketing work for roofing companies

👉 What is the best online marketing strategy for roofers

👉 Three things to avoid in content creation.

And without further ado, let us get crackin’. 

How Does Digital Marketing Work for Roofing Companies?

Digital marketing is the process of using digital technologies to reach potential customers. It can include social media, search engine optimization, email marketing, and many other types of online advertising.

You could opt for one of the two most common roads, creating a business blog or writing content for social media platforms. Or both if you want excellent results.

Most successful business blogs are written by people with a natural talent for writing and good knowledge about the subject.

Blogging is here to answer your audience’s questions and create a trusting relationship with them. 

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Essentially, you want to achieve a high level of trust so that when your audience needs roofing services, they think of your business immediately.

SEO strategies and blogging often go hand in hand because writing high-quality long-form blog posts allows you to include many keywords your audience is searching for.

Social media is a completely different ball game but with a similar objective. You want to position your roofing business as an authority figure on all roofing topics.

You do that by creating valuable content and engaging with your audience. Keep in mind that content creation is equally important as engagement.

You should go out there, find your audience, follow them, engage with their content and create meaningful and engaging posts.

What Is the Best Online Marketing Strategy for Roofers?

Marketing strategies for roofers can be tough to create. Roofers need to establish a strong presence in the market, and they need to do so quickly.

Here are three essential marketing strategies you should consider when marketing your roofing company.

👉 Create a blog:

Having a blog is an excellent way to establish credibility in the industry. And it helps you stay on top of industry trends. 

Blogging will also help you build your audience, which can lead to more referrals and customers down the line.

👉 Participate in local events:

Participating in local events is a great way to get your name out there and meet potential new customers and other roofers who may want to work with you.

But wait, Ante, participating in local events is not a part of an online marketing strategy for roofers, right?

You are right, it isn’t.

But you could participate in roofing podcasts aimed at homeowners. Or webinars, insurance claims classes, and a lot more that help homeowners get a grip on the insurance claims industry.

👉 Use Social Media:

Social media is essential for any company because it is free and easy to access for everyone who wants it! 

Social media sites like Facebook, Instagram, Twitter, and LinkedIn are examples of where you can find your audience.

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There are also options to create optimized landing pages, newsletters, and ads, but if you want to set your roofing company up for success, you should focus on blogs and social media.

You already learned blogging is a solid digital marketing strategy helping you establish authority online. Blog posts build a trusting relationship with your audience and increase lead generation.

However, you can also use blog posts to generate ideas for your social media channels. 

After enough content creation, you can use the content you already have to create eBooks, courses, newsletters, and more.

Essentially, if you can invest in about a year or two worth of content, you could use that large content pool to make more money for your business.

👉 Optimize for Local SEO

Optimizing for local SEO means looking for keywords your local audience might search for and writing content revolving around those keywords.

But it also means putting your business on Google Maps, guest posting on local high-authority websites, sharing content on social media with local profiles, etc.

Of course, there is more to online marketing to roofers. Strategies like advertising and guest posting are also relevant. 

But the methods I mentioned above are the most effective because your target audience is property or homeowners.

When targeting consumers, crafting high-converting emails and cold calling are in a different ballpark than when reaching out to other businesses.

3 Things You Should Avoid in Your Online Content

The world of content marketing and advertising is changing rapidly. This means that the old ways of doing things are no longer as effective as they once were. 

It is essential to avoid the following three mistakes when creating your online roofing content.

👉 Keep your content concise.

👉 Ensure you are not using too many buzzwords or industry-specific jargon.

👉 Do not use too many images or videos in your content if it does not support the message you are trying to get across.

Roofers and other businesses in the insurance restoration industry often make similar mistakes. They get too excited to push their services so they:

👉 Lack a clear objective for the content they create.

👉 Not consider their audience when writing content.

👉 Put too much emphasis on them and their business.

Do not forget that creating content online is not your old-school sales practice, where you push the service to those who need it.

Online, you are trying to build a long-lasting relationship that might pay off in three or six months or even a year.

It is a lot, I know, but try to start by emphasizing your audience and their needs instead of your services. That alone can bring significant change!

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